Keeping your Brand in Your Audience’s Minds
Running a successful small business means keeping the customers coming through your door. To do this, you must make your business relevant to them by taking steps to ensure that your brand leaves a lasting impression in their minds, so when they think about the goods or services that you provide, your company is one of the first things that pops into their minds. This can be easier than you think, and there are some simple steps you can take to help keep your brand in your audience’s brain.
What is a Brand?
The word “brand” comes from the steel tool used to sear a mark into cattle and other livestock, in order to prevent theft. It was a unique mark that corresponded to a particular ranch or farm. It has come to mean the way your company looks, sounds, and feels in the mind of your audience. The branding process starts with your logo. We offer state-of-the-art graphic design in order to give your audience a professional first-look at your brand.
Social Media Interaction
Branding is more than just a logo, however. One of the easiest and most cost-effective ways to connect with your customers and keep yourself fresh in their memory is through social media. A successful social media campaign is not only used as a marketing tool but also as a way to engage and interact with customers and prospects.
Keep people interested by making sure that your social media accounts are posting on a regular basis, providing useful content, and inviting the audience to share their own input as well. This will help create a positive impression of your company in their minds, making them more likely to do business with you in the future. Of course, social media management is challenging, and we’d be happy to help run your social accounts.
One of the first ways your audiences interact with your brand is on your website. While social media has stolen some web traffic from company website, ecommerce and blogs have made them continuously very relevant. Your website must not only be message-matched to your logo and the rest of your brand, but also need it optimized to convert. We specialize in building stunning websites to boost brand and concentrate conversions.
Who doesn’t like free stuff? Whether it’s a pen, a t-shirt, or something uniquely suited to your business, creating and distributing some free swag with your company’s logo, and contact information can be a great way to stay fresh with your customers.
The goal is to create brand recognition, not to bribe them, so your swag doesn’t have to be anything elaborate or expensive, it just needs to direct their attention to your business. Swag is also a great way to catch the interest of new customers when networking or marketing because it gives you an opening to start the conversation about what your business can offer them.
Send Out Mailers
One of the oldest and most tried and true methods of maintaining your brand in your audience’s mind is to send out mailers. This can be anything from a catalog or flier to a simple postcard. The point is all the same: making periodic contact with them, and getting something with your logo and contact information in front of them. Even if they throw it in the garbage, the time they take to look it over and see what you have to say will serve as a refresher in their mind.
Keeping your brand at the forefront of your audience’s mind isn’t hard, all takes is a little bit of work and a commitment to exploring different means of communication. These are just a few simple ideas that can help you do so, but any way that you can get your brand in front of the audience’s eyes on a regular basis will help maintain their attention.