Use digital advertising to promote your business across mobile applications, search engines, social media, and other websites that your customers already use and trust.
We know that “impressions” and “click-through rate” mean little to many business owners. At the end of the day, we know you’re asking, “What results did this drive for my business?.” That’s why we track metrics like phone calls to the business, store visits, and new customer form fills – to show you the direct results of your digital advertising efforts.
No matter how big or small your business is, digital advertising is an opportunity to increase your return on investment and brand awareness. With the ever-expanding reach of smartphones and high-speed internet usage, digital advertising is sure to continue to grow at an exponential rate.
It’s not to say that you can’t invest a lot of money in any digital marketing campaign, but relatively speaking, it is much more affordable to get into the game than a traditional advertising campaign. A small amount of money can have a real, measurable impact on your ROI, making digital advertising a great option for any business, small or large.
A digital marketing campaign paired with the exponential reach of the internet, any business has the opportunity to “explode” in a relatively short time. The unpredictable nature of the internet, combined with the possibility for something to go viral in a matter of seconds, makes the it the perfect place for a business to advertise.
The actual, real-world results of traditional and print advertising are very hard to determine. The effects of flyers, commercials or business cards can’t readily be measured or quantified. With digital advertising, the results are laid out in front of you, making it simple to see what works, what doesn’t, and where to invest.
With most forms of traditional advertising, the reach was limited. The opposite is true of digital advertising. A businesses name can reach the entire world with only one campaign. The reach of the internet is not only local, but global, creating infinite possibilities to grow a brand and increase your business’ ROI.
Online advertising allows any business to have an immediate impact on their customers. Utilizing powerful call to actions, there are endless possibilities for collecting info and interacting with buyers. With most traditional mediums, consumers will rarely be able to immediately take the next step towards conversion. Digital marketing provides that ability, which can greatly affect a company’s growth.
The internet can be considered the ultimate “level playing field.” Even the smallest business has the same opportunity as the largest Fortune 500 company to make an impact online. With a strong campaign and the right goals, any business can compete in the digital realm.
The share of consumers spending time using electronic devices is only going up. If you don’t take advantage of this, your competitors will. With Americans spending 11+ hours on electronic devices, every single day, there’s massive reach in digital advertising.
In our digital age, the opportunity to get a local business in front of large audiences has never been greater. Digital advertising presents opportunities that just weren’t viable or even possible with traditional marketing.